Hard to believe another year has flown by again. But it definitely wasn't a boring year by any stretch. The drama started from the Whitehouse from the very beginning of the year. The Russian investigations, fake news, and a constant barrage of representatives being...
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Knowledge is power
Kudos to the Design Agency for TokyoSmoke
What do you do when you're the ad agency assigned to promote a hip new coffee house that is just a bit out of the way. To be more precise, it's up and out of the way. Coffee chain TokyoSmoke opened their 3rd Toronto location in the rapidly hipsterizing neighbourhood...
Our 12 days of Toronto Holiday Moments – Day 1 – Scriveners Square
We travelled around Toronto over the last month filming holiday moments as the season got under way. Look for the country's tallest Christmas tree, Christmas markets, haunted holiday houses high atop the city, Santa's crashing into shopping lanes and much more. For...
Explainer videos plus live action video -the best of both worlds
Explainer videos are a highly effective way to communicate the top level sell points of a product or service. They're most effective in explaining complex processes and software. But one of the criticisms of an animated explainer video has been the...
wordpress cms works for all size companies
A CMS (content management system) website has become an essential tool in a company's ongoing marketing initiatives. Google feeds off and promotes companies and URL's that upload a nonstop supply of quality content. Because of the enormous popularity of Wordpress...
How important is the camera sensor size? Very.
We talk alot about DIY videography these days. The new Iphone 6 and 6s cameras are quite remarkable. But at the end of the day, they are not professional cameras. Why? Sensor size. The larger the sensor, the more data and detail is captured. Here's an article...
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About the author
Tim McLarty is creative director at Ontrack Communications in Toronto. He’s a podcaster, and his background includes 9 years as professor of media creation at Humber College and 17 years as a broadcaster across Canada. Ontrack is a media studio creating video, motion graphics, audio and podcast content. In his spare time he makes short films and travels to any country that will have him.