Explainer videos are a highly effective way to communicate the top level sell points of a product or service. They're most effective in explaining complex processes and software. But one of the criticisms of an animated explainer video has been the lack of heart...
Blog
Knowledge is power
wordpress cms works for all size companies
A CMS (content management system) website has become an essential tool in a company's ongoing marketing initiatives. Google feeds off and promotes companies and URL's that upload a nonstop supply of quality content. Because of the enormous popularity of Wordpress...
How important is the camera sensor size? Very.
We talk alot about DIY videography these days. The new Iphone 6 and 6s cameras are quite remarkable. But at the end of the day, they are not professional cameras. Why? Sensor size. The larger the sensor, the more data and detail is captured. Here's an article...
Is there such a thing as a good bot?
Yesterday I took part in a webinar from Centro. Part of the discussion talked about "good bots"...technology robots that aim to please. I'm not sure a robot exists that will ever take the place of human interaction; especially after 4 minutes of cat and mouse with...
building a trust strategy with video marketing
When you talk about video marketing, it's a lot more than just creating some videos and putting them out there. First of all, if "putting them out there" means posting a video or two on YouTube, you've put a lot of effort towards something that will give back minimal...
Responsive Video Test
A Video Program Choosing the type of video to produce is the single most important decision in building out your digital marketing program. Most companies require pinpoint accuracy in all spend decisions. We review your major competitors, and then help you...
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About the author
Tim McLarty is creative director at Ontrack Communications in Toronto. He’s a podcaster, and his background includes 9 years as professor of media creation at Humber College and 17 years as a broadcaster across Canada. Ontrack is a media studio creating video, motion graphics, audio and podcast content. In his spare time he makes short films and travels to any country that will have him.