What do you do when you're the ad agency assigned to promote a hip new coffee house that is just a bit out of the way. To be more precise, it's up and out of the way. Coffee chain TokyoSmoke opened their 3rd Toronto location in the rapidly hipsterizing neighbourhood...
Branding
Our 12 days of Toronto Holiday Moments – Day 1 – Scriveners Square
We travelled around Toronto over the last month filming holiday moments as the season got under way. Look for the country's tallest Christmas tree, Christmas markets, haunted holiday houses high atop the city, Santa's crashing into shopping lanes and much more. For...
Explainer videos plus live action video -the best of both worlds
Explainer videos are a highly effective way to communicate the top level sell points of a product or service. They're most effective in explaining complex processes and software. But one of the criticisms of an animated explainer video has been the lack of heart...
Is there such a thing as a good bot?
Yesterday I took part in a webinar from Centro. Part of the discussion talked about "good bots"...technology robots that aim to please. I'm not sure a robot exists that will ever take the place of human interaction; especially after 4 minutes of cat and mouse with...
building a trust strategy with video marketing
When you talk about video marketing, it's a lot more than just creating some videos and putting them out there. First of all, if "putting them out there" means posting a video or two on YouTube, you've put a lot of effort towards something that will give back minimal...
Responsive Video Test
A Video Program Choosing the type of video to produce is the single most important decision in building out your digital marketing program. Most companies require pinpoint accuracy in all spend decisions. We review your major competitors, and then help you...
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Happy Holidays from Ontrack Communications
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About the author
Tim McLarty is creative director at Ontrack Communications in Toronto. He’s a podcaster, and his background includes 9 years as professor of media creation at Humber College and 17 years as a broadcaster across Canada. Ontrack is a media studio creating video, motion graphics, audio and podcast content. In his spare time he makes short films and travels to any country that will have him.