Whether it’s attaching your messaging to a podcast or bumpering to traditional radio delivered through digital, digital audio advertising is here to stay.
Broadcast Design
Ryan Reynolds Unsinkable Brand
After watching this latest commercial performance from Ryan Reynolds, I can only say this would fall under the “Ads I wish I had written” category.
…
New television creative from IBEW353
I've had the pleasure of working with Redseal Creative for a few years now. Creative Director Pete Gilboy brings so much experience and talent to every project and he, Dee and Doug are such a joy to work with. Here is the latest commercial Pete wrote and art...
Explainer videos plus live action video -the best of both worlds
Explainer videos are a highly effective way to communicate the top level sell points of a product or service. They're most effective in explaining complex processes and software. But one of the criticisms of an animated explainer video has been the...
wordpress cms works for all size companies
A CMS (content management system) website has become an essential tool in a company's ongoing marketing initiatives. Google feeds off and promotes companies and URL's that upload a nonstop supply of quality content. Because of the enormous popularity of Wordpress...
How important is the camera sensor size? Very.
We talk alot about DIY videography these days. The new Iphone 6 and 6s cameras are quite remarkable. But at the end of the day, they are not professional cameras. Why? Sensor size. The larger the sensor, the more data and detail is captured. Here's an article...
You May Also Like…
How does Digital Audio Advertising Work?
Audio Advertising is here to stay. Whether it's attaching your messaging to a podcast or bumpering to traditional...
Ryan Reynolds Unsinkable Brand
After watching this latest commercial performance from Ryan Reynolds, I can only say this would fall under the Ads I...
New television creative from IBEW353
I've had the pleasure of working with Redseal Creative for a few years now. Creative Director Pete Gilboy brings...
About the author
Tim McLarty is creative director at Ontrack Communications in Toronto. He’s a podcaster, and his background includes 9 years as professor of media creation at Humber College and 17 years as a broadcaster across Canada. Ontrack is a media studio creating video, motion graphics, audio and podcast content. In his spare time he makes short films and travels to any country that will have him.