When it comes to camera footage, understanding the differences between RAW, LOG, and Rec 709 is crucial for achieving the desired look and flexibility in post-production. Keep in mind, when it comes to LOG there are various kinds created specific to the manufacturer....
Whether it’s attaching your messaging to a podcast or bumpering to traditional radio delivered through digital, digital audio advertising is here to stay.
After watching this latest commercial performance from Ryan Reynolds, I can only say this would fall under the “Ads I wish I had written” category.
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I've had the pleasure of working with Redseal Creative for a few years now. Creative Director Pete Gilboy brings so much experience and talent to every project and he, Dee and Doug are such a joy to work with. Here is the latest commercial Pete wrote and art...
Explainer videos are a highly effective way to communicate the top level sell points of a product or service. They're most effective in explaining complex processes and software. But one of the criticisms of an animated explainer video has been the...
A CMS (content management system) website has become an essential tool in a company's ongoing marketing initiatives. Google feeds off and promotes companies and URL's that upload a nonstop supply of quality content. Because of the enormous popularity of Wordpress...
When it comes to camera footage, understanding the differences between RAW, LOG, and Rec 709 is crucial for achieving...
Audio Advertising is here to stay. Whether it's attaching your messaging to a podcast or bumpering to traditional...
After watching this latest commercial performance from Ryan Reynolds, I can only say this would fall under the Ads I...
Tim McLarty is creative director at Ontrack Communications in Toronto. He’s a podcaster, and his background includes 9 years as professor of media creation at Humber College and 17 years as a broadcaster across Canada. Ontrack is a media studio creating video, motion graphics, audio and podcast content. In his spare time he makes short films and travels to any country that will have him.