After watching this latest commercial performance from Ryan Reynolds, I can only say this would fall under the “Ads I wish I had written” category.
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Creative Excellence Fridays
Happy Holidays from Ontrack Communications
Another year has flown by. We wish you and yours the happiest of holiday seasons. Our little animator elves toiled hard in the month of December to create our 20 second fun video greeting. Enjoy. And all the best for the new year!
Producing your video in 4K – is it worth it?
Should you seriously consider producing in 4K? Absolutely. It's not as onerous as you might think. And although we are a video & web boutique that happens to shoot in both HD and 4K, we're not saying this just to boost our bottom line. So how much better is...
Jeff Goldblum brings a unique quirk to any brand – Creative Excellence Fridays
As we prepare for the onslaught of holiday ads, the new crop of commercials from Jeff Goldblum are a welcome treat. Jeff Goldblum is quirky. Offbeat. He can stare into a camera lens and wink and you're along for the ride. That's a unique quality that Madison Ave...
Streaming radio stations – everything you need to know
Since I first opened a live microphone and squawked out a pubescent peep in 1980, a lot has changed in the radio industry. Radio still exists. But it's a far cry from the screeching sounds radios made when tuning up and down the analog dial. Today we're surrounded...
Commercials you won’t click out of – Creative Excellence Fridays
In the old days you didn't click out of a commercial. You simply got up, walked into the kitchen and made a sandwich. When you came back the ads were done and Lee Majors was ready to save the world for a paltry 6 million dollars. Fast forward to 2015. The majority of...
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Ryan Reynolds Unsinkable Brand
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Happy Holidays from Ontrack Communications
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Producing your video in 4K – is it worth it?
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About the author
Tim McLarty is creative director at Ontrack Communications in Toronto. He’s a podcaster, and his background includes 9 years as professor of media creation at Humber College and 17 years as a broadcaster across Canada. Ontrack is a media studio creating video, motion graphics, audio and podcast content. In his spare time he makes short films and travels to any country that will have him.