When it comes to camera footage, understanding the differences between RAW, LOG, and Rec 709 is crucial for achieving the desired look and flexibility in post-production. Keep in mind, when it comes to LOG there are various kinds created specific to the manufacturer....
After watching this latest commercial performance from Ryan Reynolds, I can only say this would fall under the “Ads I wish I had written” category.
…
Another year has flown by. We wish you and yours the happiest of holiday seasons. Our little animator elves toiled hard in the month of December to create our 20 second fun video greeting. Enjoy. And all the best for the new year!
Should you seriously consider producing in 4K? Absolutely. It's not as onerous as you might think. And although we are a video & web boutique that happens to shoot in both HD and 4K, we're not saying this just to boost our bottom line. So how much better is...
As we prepare for the onslaught of holiday ads, the new crop of commercials from Jeff Goldblum are a welcome treat. Jeff Goldblum is quirky. Offbeat. He can stare into a camera lens and wink and you're along for the ride. That's a unique quality that Madison Ave...
Since I first opened a live microphone and squawked out a pubescent peep in 1980, a lot has changed in the radio industry. Radio still exists. But it's a far cry from the screeching sounds radios made when tuning up and down the analog dial. Today we're surrounded...
When it comes to camera footage, understanding the differences between RAW, LOG, and Rec 709 is crucial for achieving...
After watching this latest commercial performance from Ryan Reynolds, I can only say this would fall under the Ads I...
Another year has flown by. We wish you and yours the happiest of holiday seasons. Our little...
Tim McLarty is creative director at Ontrack Communications in Toronto. He’s a podcaster, and his background includes 9 years as professor of media creation at Humber College and 17 years as a broadcaster across Canada. Ontrack is a media studio creating video, motion graphics, audio and podcast content. In his spare time he makes short films and travels to any country that will have him.