We talk a lot about the death of television with digital mediums like Facebook driving a stake into its heart. But the reality is, TV is still alive and well. Having said that, any sophisticated media buyer will tell you, successful video buying strategy means...
Creative
Producing your video in 4K – is it worth it?
Should you seriously consider producing in 4K? Absolutely. It's not as onerous as you might think. And although we are a video & web boutique that happens to shoot in both HD and 4K, we're not saying this just to boost our bottom line. So how much better is...
Jeff Goldblum brings a unique quirk to any brand – Creative Excellence Fridays
As we prepare for the onslaught of holiday ads, the new crop of commercials from Jeff Goldblum are a welcome treat. Jeff Goldblum is quirky. Offbeat. He can stare into a camera lens and wink and you're along for the ride. That's a unique quality that Madison Ave...
Commercials you won’t click out of – Creative Excellence Fridays
In the old days you didn't click out of a commercial. You simply got up, walked into the kitchen and made a sandwich. When you came back the ads were done and Lee Majors was ready to save the world for a paltry 6 million dollars. Fast forward to 2015. The majority of...
Can machismo sell anything – even incontinence? Creative Excellence Fridays
Never underestimate the size of a man's machismo. Yes, in spite of a man's shortcomings in "other" areas, his machismo stays in tact. And like the fictional leprechaun or unicorn, a man's machismo is generally much larger than the sum of its' parts. So when Abbott...
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About the author
Tim McLarty is creative director at Ontrack Communications in Toronto. He’s a podcaster, and his background includes 9 years as professor of media creation at Humber College and 17 years as a broadcaster across Canada. Ontrack is a media studio creating video, motion graphics, audio and podcast content. In his spare time he makes short films and travels to any country that will have him.