We know these have been a challenging last few years, but we are eternal optimists. We are confident the coming year will be the corner we've all been waiting to turn. Happy Holidays to you and yours. With science, love and old fashioned ingenuity, our planet will be...
Explainer video
Explainer videos plus live action video -the best of both worlds
Explainer videos are a highly effective way to communicate the top level sell points of a product or service. They're most effective in explaining complex processes and software. But one of the criticisms of an animated explainer video has been the...
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About the author
Tim McLarty is creative director at Ontrack Communications in Toronto. He’s a podcaster, and his background includes 9 years as professor of media creation at Humber College and 17 years as a broadcaster across Canada. Ontrack is a media studio creating video, motion graphics, audio and podcast content. In his spare time he makes short films and travels to any country that will have him.