These are challenging times. It's important small business needs to know effective ways of promoting their products/services when every dollar counts. If you're kind enough to fill out the brief survey below, we will share the results on Linked in for the benefit of...
Hard to believe another year has flown by again. But it definitely wasn't a boring year by any stretch. The drama started from the Whitehouse from the very beginning of the year. The Russian investigations, fake news, and a constant barrage of representatives being...
What do you do when you're the ad agency assigned to promote a hip new coffee house that is just a bit out of the way. To be more precise, it's up and out of the way. Coffee chain TokyoSmoke opened their 3rd Toronto location in the rapidly hipsterizing neighbourhood...
A CMS (content management system) website has become an essential tool in a company's ongoing marketing initiatives. Google feeds off and promotes companies and URL's that upload a nonstop supply of quality content. Because of the enormous popularity of Wordpress...
Yesterday I took part in a webinar from Centro. Part of the discussion talked about "good bots"...technology robots that aim to please. I'm not sure a robot exists that will ever take the place of human interaction; especially after 4 minutes of cat and mouse with...
Should you seriously consider producing in 4K? Absolutely. It's not as onerous as you might think. And although we are a video & web boutique that happens to shoot in both HD and 4K, we're not saying this just to boost our bottom line. So how much better is...
These are challenging times. It's important small business needs to know effective ways of promoting their...
Hard to believe another year has flown by again. But it definitely wasn't a boring year by any stretch. The drama...
What do you do when you're the ad agency assigned to promote a hip new coffee house that is just a bit out of the...
Tim McLarty is creative director at Ontrack Communications in Toronto. He’s a podcaster, and his background includes 9 years as professor of media creation at Humber College and 17 years as a broadcaster across Canada. Ontrack is a media studio creating video, motion graphics, audio and podcast content. In his spare time he makes short films and travels to any country that will have him.