by ontrackcom | Dec 18, 2017 | Branding, Content Marketing, Creative, Industry News
Hard to believe another year has flown by again. But it definitely wasn’t a boring year by any stretch. The drama started from the Whitehouse from the very beginning of the year. The Russian investigations, fake news, and a constant barrage of representatives...
by ontrackcom | Dec 1, 2017 | Branding, Creative, Design, Industry News, Media strategy
What do you do when you’re the ad agency assigned to promote a hip new coffee house that is just a bit out of the way. To be more precise, it’s up and out of the way. Coffee chain TokyoSmoke opened their 3rd Toronto location in the rapidly hipsterizing...
by ontrackcom | Oct 17, 2016 | Broadcast Design, Content Marketing, Design, Industry News, Media strategy, SEO, Social Media
A CMS (content management system) website has become an essential tool in a company’s ongoing marketing initiatives. Google feeds off and promotes companies and URL’s that upload a nonstop supply of quality content. Because of the enormous popularity of...
by ontrackcom | May 19, 2016 | Branding, Creative, Industry News, Video marketing
Yesterday I took part in a webinar from Centro. Part of the discussion talked about “good bots”…technology robots that aim to please. I’m not sure a robot exists that will ever take the place of human interaction; especially after 4 minutes of...
by ontrackcom | Nov 20, 2015 | Branding, Broadcast Design, Creative, Creative Excellence Fridays, Design, Industry News, Uncategorised
Should you seriously consider producing in 4K? Absolutely. It’s not as onerous as you might think. And although we are a video & web boutique that happens to shoot in both HD and 4K, we’re not saying this just to boost our bottom line. So how much...
by ontrackcom | Nov 6, 2015 | Branding, Broadcast Design, Creative, Creative Excellence Fridays, Industry News
As we prepare for the onslaught of holiday ads, the new crop of commercials from Jeff Goldblum are a welcome treat. Jeff Goldblum is quirky. Offbeat. He can stare into a camera lens and wink and you’re along for the ride. That’s a unique quality that...
