A CMS (content management system) website has become an essential tool in a company's ongoing marketing initiatives. Google feeds off and promotes companies and URL's that upload a nonstop supply of quality content. Because of the enormous popularity of Wordpress...
SEO
building a trust strategy with video marketing
When you talk about video marketing, it's a lot more than just creating some videos and putting them out there. First of all, if "putting them out there" means posting a video or two on YouTube, you've put a lot of effort towards something that will give back minimal...
Choose the right type of video for your business category & objectives
A Video Program Choosing the type of video to produce is the single most important decision in building out your digital marketing program. Most companies require pinpoint accuracy in all spend decisions. We review your major competitors, and then help you...
Facebook and Television create a unified video strategy
We talk a lot about the death of television with digital mediums like Facebook driving a stake into its heart. But the reality is, TV is still alive and well. Having said that, any sophisticated media buyer will tell you, successful video buying strategy means...
Are you ready for the Google Mobile era?
Is your website mobile? If you're not sure what that even means, here are a few other cranium cranking phrases. Responsive and adaptive. However you want to look at it, starting April 21, Google will officially begin their love affair with mobile friendly websites....
Neil Patrick Harris an excellent spokesperson for commercials – Creative Excellence Fridays
I heard the Beer Festival is on this weekend in Toronto. Mmmmm beer. And coincidentally, this week Heineken released their new beer campaign with Neil Patrick Harris. When they talk about it people in the media, NPH would definitely qualify. He's the triple threat....
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A CMS (content management system) website has become an essential tool in a company's ongoing marketing initiatives....
building a trust strategy with video marketing
When you talk about video marketing, it's a lot more than just creating some videos and putting them out there. First...
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About the author
Tim McLarty is creative director at Ontrack Communications in Toronto. He’s a podcaster, and his background includes 9 years as professor of media creation at Humber College and 17 years as a broadcaster across Canada. Ontrack is a media studio creating video, motion graphics, audio and podcast content. In his spare time he makes short films and travels to any country that will have him.