As businesses all try and make sense of marketing in a pandemic, here are some basics to keep in mind for your media spend when you’re dealing with a very small budget. With so much uncertainty, every dollar counts. These are general rules of thumb and relate to TV...
Social Media
3 mistakes you should never make in a media interview
To say these are turbulent times would be a gross understatement. Today we're all facing generational challenges that are trying the very fibre of our being; not just in hospital settings around the globe, but in corporate cubicles, work-from-home offices, and...
Podcasting at RadioRadio
It's been on the tip of millions of tongues for a long while now. Podcasting. It's the new broadcasting for the people. And RadioRadio studio is pleased to offer a professional solution to take your podcasts out of the basement and out to the...
Happy Holidays from Ontrack Communications
Another year has flown by. We wish you and yours the happiest of holiday seasons. Our little animator elves toiled hard in the month of December to create our 20 second fun video greeting. Enjoy. And all the best for the new year!
Facebook will be just fine
To say that Facebook is in a wee bit of a trouble this week is an understatement. Facebook was unknowingly complicit in data harvesting with Cambridge Analytica. Is this serious? You bet your broadband it is. Will this be the end of Facebook? Definitely not. Let's...
Our 12 days of Toronto Holiday Moments – Day 1 – Scriveners Square
We travelled around Toronto over the last month filming holiday moments as the season got under way. Look for the country's tallest Christmas tree, Christmas markets, haunted holiday houses high atop the city, Santa's crashing into shopping lanes and much more. For...
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About the author
Tim McLarty is creative director at Ontrack Communications in Toronto. He’s a podcaster, and his background includes 9 years as professor of media creation at Humber College and 17 years as a broadcaster across Canada. Ontrack is a media studio creating video, motion graphics, audio and podcast content. In his spare time he makes short films and travels to any country that will have him.