Long time client, Hal Roback recently asked me to build a website for his new venture, Fluffy's Cotton Candy Creations. Hal was opening the first branch in Florida. He has since opened a second branch and is looking to double his staff. We're always delighted to see...
Video marketing
Making Every Media Buying Dollar Count | Videomarketingworks tip
As businesses all try and make sense of marketing in a pandemic, here are some basics to keep in mind for your media spend when you’re dealing with a very small budget. With so much uncertainty, every dollar counts. These are general rules of thumb and relate to TV...
Happy Holidays from Ontrack Communications
Another year has flown by. We wish you and yours the happiest of holiday seasons. Our little animator elves toiled hard in the month of December to create our 20 second fun video greeting. Enjoy. And all the best for the new year!
Explainer videos plus live action video -the best of both worlds
Explainer videos are a highly effective way to communicate the top level sell points of a product or service. They're most effective in explaining complex processes and software. But one of the criticisms of an animated explainer video has been the...
How important is the camera sensor size? Very.
We talk alot about DIY videography these days. The new Iphone 6 and 6s cameras are quite remarkable. But at the end of the day, they are not professional cameras. Why? Sensor size. The larger the sensor, the more data and detail is captured. Here's an article...
Is there such a thing as a good bot?
Yesterday I took part in a webinar from Centro. Part of the discussion talked about "good bots"...technology robots that aim to please. I'm not sure a robot exists that will ever take the place of human interaction; especially after 4 minutes of cat and mouse with...
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Fluffys Cotton Candy Creations is taking off in Florida!
Long time client, Hal Roback recently asked me to build a website for his new venture, Fluffy's Cotton Candy...
Making Every Media Buying Dollar Count | Videomarketingworks tip
As businesses all try and make sense of marketing in a pandemic, here are some basics to keep in mind for your media...
Happy Holidays from Ontrack Communications
Another year has flown by. We wish you and yours the happiest of holiday seasons. Our little...

About the author
Tim McLarty is creative director at Ontrack Communications in Toronto. He’s a podcaster, and his background includes 9 years as professor of media creation at Humber College and 17 years as a broadcaster across Canada. Ontrack is a media studio creating video, motion graphics, audio and podcast content. In his spare time he makes short films and travels to any country that will have him.