by ontrackcom | Dec 24, 2018 | Branding, Content Marketing, Creative, Creative Excellence Fridays, Design, Social Media, Video marketing
Another year has flown by. We wish you and yours the happiest of holiday seasons. Our little animator elves toiled hard in the month of December to create our 20 second fun video greeting. Enjoy. And all the best for the new year!
by ontrackcom | Nov 30, 2016 | Branding, Broadcast Design, Content Marketing, Design, Explainer video, Social Media, Video marketing, YouTube marketing
Explainer videos are a highly effective way to communicate the top level sell points of a product or service. They’re most effective in explaining complex processes and software. But one of the criticisms of an animated explainer video has been the lack of...
by ontrackcom | Jun 6, 2016 | Broadcast Design, Content Marketing, Video marketing, YouTube marketing
We talk alot about DIY videography these days. The new Iphone 6 and 6s cameras are quite remarkable. But at the end of the day, they are not professional cameras. Why? Sensor size. The larger the sensor, the more data and detail is captured. Here’s an...
by ontrackcom | May 19, 2016 | Branding, Creative, Industry News, Video marketing
Yesterday I took part in a webinar from Centro. Part of the discussion talked about “good bots”…technology robots that aim to please. I’m not sure a robot exists that will ever take the place of human interaction; especially after 4 minutes of...
by ontrackcom | May 12, 2016 | Branding, Broadcast Design, Design, Media strategy, SEO, Social Media, Video marketing, YouTube marketing
When you talk about video marketing, it’s a lot more than just creating some videos and putting them out there. First of all, if “putting them out there” means posting a video or two on YouTube, you’ve put a lot of effort towards something that...
