As businesses all try and make sense of marketing in a pandemic, here are some basics to keep in mind for your media spend when you’re dealing with a very small budget. With so much uncertainty, every dollar counts. These are general rules of thumb and relate to TV...
Another year has flown by. We wish you and yours the happiest of holiday seasons. Our little animator elves toiled hard in the month of December to create our 20 second fun video greeting. Enjoy. And all the best for the new year!
Explainer videos are a highly effective way to communicate the top level sell points of a product or service. They're most effective in explaining complex processes and software. But one of the criticisms of an animated explainer video has been the lack of heart...
We talk alot about DIY videography these days. The new Iphone 6 and 6s cameras are quite remarkable. But at the end of the day, they are not professional cameras. Why? Sensor size. The larger the sensor, the more data and detail is captured. Here's an article...
Yesterday I took part in a webinar from Centro. Part of the discussion talked about "good bots"...technology robots that aim to please. I'm not sure a robot exists that will ever take the place of human interaction; especially after 4 minutes of cat and mouse with...
When you talk about video marketing, it's a lot more than just creating some videos and putting them out there. First of all, if "putting them out there" means posting a video or two on YouTube, you've put a lot of effort towards something that will give back minimal...
As businesses all try and make sense of marketing in a pandemic, here are some basics to keep in mind for your media...
Another year has flown by. We wish you and yours the happiest of holiday seasons. Our little...
Explainer videos are a highly effective way to communicate the top level sell points of a product or service....
Tim McLarty is creative director at Ontrack Communications in Toronto. He’s a podcaster, and his background includes 9 years as professor of media creation at Humber College and 17 years as a broadcaster across Canada. Ontrack is a media studio creating video, motion graphics, audio and podcast content. In his spare time he makes short films and travels to any country that will have him.