Explainer videos are a highly effective way to communicate the top level sell points of a product or service. They're most effective in explaining complex processes and software. But one of the criticisms of an animated explainer video has been the...
YouTube marketing
How important is the camera sensor size? Very.
We talk alot about DIY videography these days. The new Iphone 6 and 6s cameras are quite remarkable. But at the end of the day, they are not professional cameras. Why? Sensor size. The larger the sensor, the more data and detail is captured. Here's an article...
building a trust strategy with video marketing
When you talk about video marketing, it's a lot more than just creating some videos and putting them out there. First of all, if "putting them out there" means posting a video or two on YouTube, you've put a lot of effort towards something that will give back minimal...
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Explainer videos plus live action video -the best of both worlds
Explainer videos are a highly effective way to communicate the top level sell points of a product or service....
How important is the camera sensor size? Very.
We talk alot about DIY videography these days. The new Iphone 6 and 6s cameras are quite remarkable. But at the end...
building a trust strategy with video marketing
When you talk about video marketing, it's a lot more than just creating some videos and putting them out there. First...

About the author
Tim McLarty is creative director at Ontrack Communications in Toronto. He’s a podcaster, and his background includes 9 years as professor of media creation at Humber College and 17 years as a broadcaster across Canada. Ontrack is a media studio creating video, motion graphics, audio and podcast content. In his spare time he makes short films and travels to any country that will have him.