Produce it

Choosing the Right Video

Your strategy starts with choosing the right video(s) to best execute your goals and still stay on budget. Here are the most common choices.


A general video that introduces you and your business. Suitable for any social sharing platform including Linkedin, Youtube channel, Facebook, Pinterest & Instagram or as an email embed.


General Theme – A 30 or 60 second commercial featuring the main benefits of your business/service. It can also be considered an introduction video.

Offer Theme (with time sensitive call to action) – A limited time offer delivered in a direct response format.


An animated or live action video suitable for businesses that have a great idea but need to quickly explain the major benefits and why their product is the best choice, or in some cases the only choice. It also is an alternate style of presenting an introduction video.


You have a product and want to explain how it works. This is hugely beneficial for products that have innovate or useful features where an actual demonstration is the best way to demonstrate them.  This is great for sales videos or for after-sales as an added benefit to customers and a time saver for in-store support staff.  It’s also key for online sales and support.


A video shoot featuring satisfied clients/customers in a Q&A setting. Nothing speaks volumes to potential customers as loudly as seeing bonified, existing video proof of a job well done.


This is an ongoing creation of videos hosted by you or a host we help you cast to speak on camera. Videos will cover  issues your customer base has, inform, educate and create video material of a general interest to your current and future customers. They’re necessary for your content marketing strategy  for inbound and brand building positioning. And  the videos have enormous organic search benefits for SEO.


These videos educate your potential customer of your industry. The more they know, the better you look and these videos help your customer understand the true perceived value of your product or service. As it has been said so many times, knowledge is power. The more people know, the more they appreciate what you do.


You have an awesome business.  Corporate culture videos show people what’s going on from the inside out. This enables you to show your potential customer what a great team you have, how well you work together, and how serious you take your work.  A positive corporate culture shows potential customers they are getting a whole team and a positive vibe to help them propel their business.