DESCRIPTION
We created a fresh brand to separate the car title loan business from the main brand for client, Prudent Financial.
Step 1 – Creating a fresh, jingle to create an audio brand for radio and television & web.
Step 2 – Create a logo using a unique font and the Prudent green to create brand cross -over.
Step 3 – Feature a vector style of characters and animation to create a stylized visual brand and personality for the BorrowWithYourCar.com loan product.
Step 4 – Trackable landing pages and phone numbers tied in with an automated inbound data and email system.

Result? A unified across the board spike in car title loans and trackable applications.