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Can machismo sell anything – even incontinence? Creative Excellence Fridays

by Tim McLarty | Apr 10, 2015 | Branding, Creative, Creative Excellence Fridays, Industry News

Never underestimate the size of a man’s machismo. Yes, in spite of a man’s shortcomings in “other” areas, his machismo stays in tact. And like the fictional leprechaun or unicorn, a man’s machismo is generally much larger than the sum of...

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