Video Marketing Works!

We are capable of working as a white label partner creating content and working with your team.  Or we can pitch alongside you and honour your relationship with your client or potential client. 

Definitely.  We work with small SOHO companies helping them define their products, build, brand their website, build funnels, video content and placement. Or we can assist with only what you require. We often work with other creatives that clients already have in place creating a cohesive team.

That’s a great question. And the answer is… it depends.  If you’re a small business starting out with a limited budget, you’ll choose a video that gives you as quick a return as possible.    If you’re a larger business, looking to land “the big fish”, garner trust and build long term relationships you’ll need videos that build brands and trust over time. Check out choosing the right video to market your business.

This is another one of those…it depends…answers.  If someone is just starting their product research and you’re in the early stages of wooing them over, you’ll want to keep the video short and to the point.  If you have videos being found by people who have already spent considerable time learning about you and your industry or product, they’ll want more details before they plunk down their money. It also depends on the cost and committment of your product.  A general rule of thumb is, in the early sales funnel stage, short is best (15 seconds – 60 seconds).  Once your prospect has worked further through the sales funnel they’ll willingly sit through a longer video to confirm your company is the right choice.

If you want to accelerate your results, yes. We recommend it.  In very small business situations, with a loyal and local following however, you may be able to share your welcome or product specific video on a local neighbourhood Facebook group and see immediate, unpaid results. But the web has become a very crowded place, and well targeted paid placement will most definitely speed up the results. This is where your initial research, planning and strategy matters.

Yes.  Unless you are a larger business with high brand expectations from your target audience.   However, a real estate agent can most definitely shoot a property with a phone, post it to their social media and get immediate responses.  In this case, the immediacy of the content is more important than the personal brand.  For companies who want larger financial commitments and long term relationships, they’ll invest in more evolved videos with full branding identity and more multi-tiered strategies.

Video is not unlike buying a new car.  You can choose budget videos with no options based on a very basic requirement. Or a luxury video with crane shots, engaging talent and high production values.  Budgets can start at $1000 and go upwards of $50,000 depending on the bells and whistles.  We believe it’s important to break down every budget for a client so you can see exactly how your money is being spent, and decide if there are elements you can live without.  In our choosing the right video to market your business blog we talk about creating a strategy that will create immediate revenue that can be invested back into a longer term video strategy and business growth.  We know it’s all about return on investment.