In the old days you didn't click out of a commercial. You simply got up, walked into the kitchen and made a sandwich. When you came back the ads were done and Lee Majors was ready to save the world for a paltry 6 million dollars. Fast forward to 2015. The majority of...
Creative Excellence Fridays
Madmen look back
For my money, Madmen is one of the greatest dramas to ever rear its head on television. Unlike Seinfeld, which was "a show about nothing", this was a show about well thought out characters who took their various dysfunctional backstories and made their way through an...
Google combines creativity and tech with Abbey Road Interactive tour
Abbey Road is called the mecca of music by many. The Beatles made it legendary but the list of other recorded artists dates back to 1931. Pink Floyd, the Hollies, Lady Gaga, Radiohead to name a few. Fans of music, and rock music especially mark their bucket list to...
Can machismo sell anything – even incontinence? Creative Excellence Fridays
Never underestimate the size of a man's machismo. Yes, in spite of a man's shortcomings in "other" areas, his machismo stays in tact. And like the fictional leprechaun or unicorn, a man's machismo is generally much larger than the sum of its' parts. So when Abbott...
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About the author
Tim McLarty is creative director at Ontrack Communications in Toronto. He’s a podcaster, and his background includes 9 years as professor of media creation at Humber College and 17 years as a broadcaster across Canada. Ontrack is a media studio creating video, motion graphics, audio and podcast content. In his spare time he makes short films and travels to any country that will have him.