A Video Program Choosing the type of video to produce is the single most important decision in building out your digital marketing program. Most companies require pinpoint accuracy in all spend decisions. We review your major competitors, and then help you...
Social Media
Facebook and Television create a unified video strategy
We talk a lot about the death of television with digital mediums like Facebook driving a stake into its heart. But the reality is, TV is still alive and well. Having said that, any sophisticated media buyer will tell you, successful video buying strategy means...
Commercials you won’t click out of – Creative Excellence Fridays
In the old days you didn't click out of a commercial. You simply got up, walked into the kitchen and made a sandwich. When you came back the ads were done and Lee Majors was ready to save the world for a paltry 6 million dollars. Fast forward to 2015. The majority of...
Are you ready for the Google Mobile era?
Is your website mobile? If you're not sure what that even means, here are a few other cranium cranking phrases. Responsive and adaptive. However you want to look at it, starting April 21, Google will officially begin their love affair with mobile friendly websites....
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Happy Holidays from Ontrack Communications
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Our 12 days of Toronto Holiday Moments – Day 1 – Scriveners Square
We travelled around Toronto over the last month filming holiday moments as the season got under way. Look for the...
About the author
Tim McLarty is creative director at Ontrack Communications in Toronto. He’s a podcaster, and his background includes 9 years as professor of media creation at Humber College and 17 years as a broadcaster across Canada. Ontrack is a media studio creating video, motion graphics, audio and podcast content. In his spare time he makes short films and travels to any country that will have him.