As businesses all try and make sense of marketing in a pandemic, here are some basics to keep in mind for your media spend when you’re dealing with a very small budget. With so much uncertainty, every dollar counts. These are general rules of thumb and relate to TV...
To say these are turbulent times would be a gross understatement. Today we're all facing generational challenges that are trying the very fibre of our being; not just in hospital settings around the globe, but in corporate cubicles, work-from-home offices, and...
To say that Facebook is in a wee bit of a trouble this week is an understatement. Facebook was unknowingly complicit in data harvesting with Cambridge Analytica. Is this serious? You bet your broadband it is. Will this be the end of Facebook? Definitely not. Let's...
What do you do when you're the ad agency assigned to promote a hip new coffee house that is just a bit out of the way. To be more precise, it's up and out of the way. Coffee chain TokyoSmoke opened their 3rd Toronto location in the rapidly hipsterizing neighbourhood...
A CMS (content management system) website has become an essential tool in a company's ongoing marketing initiatives. Google feeds off and promotes companies and URL's that upload a nonstop supply of quality content. Because of the enormous popularity of Wordpress...
When you talk about video marketing, it's a lot more than just creating some videos and putting them out there. First of all, if "putting them out there" means posting a video or two on YouTube, you've put a lot of effort towards something that will give back minimal...
As businesses all try and make sense of marketing in a pandemic, here are some basics to keep in mind for your media...
To say these are turbulent times would be a gross understatement. Today we're all facing generational challenges...
To say that Facebook is in a wee bit of a trouble this week is an understatement. Facebook was unknowingly complicit...
Tim McLarty is creative director at Ontrack Communications in Toronto. He’s a podcaster, and his background includes 9 years as professor of media creation at Humber College and 17 years as a broadcaster across Canada. Ontrack is a media studio creating video, motion graphics, audio and podcast content. In his spare time he makes short films and travels to any country that will have him.