by ontrackcom | Mar 28, 2018 | Branding, Media strategy, Social Media
To say that Facebook is in a wee bit of a trouble this week is an understatement. Facebook was unknowingly complicit in data harvesting with Cambridge Analytica. Is this serious? You bet your broadband it is. Will this be the end of Facebook? Definitely not....
by ontrackcom | Dec 1, 2017 | Branding, Creative, Design, Industry News, Media strategy
What do you do when you’re the ad agency assigned to promote a hip new coffee house that is just a bit out of the way. To be more precise, it’s up and out of the way. Coffee chain TokyoSmoke opened their 3rd Toronto location in the rapidly hipsterizing...
by ontrackcom | Oct 17, 2016 | Broadcast Design, Content Marketing, Design, Industry News, Media strategy, SEO, Social Media
A CMS (content management system) website has become an essential tool in a company’s ongoing marketing initiatives. Google feeds off and promotes companies and URL’s that upload a nonstop supply of quality content. Because of the enormous popularity of...
by ontrackcom | May 12, 2016 | Branding, Broadcast Design, Design, Media strategy, SEO, Social Media, Video marketing, YouTube marketing
When you talk about video marketing, it’s a lot more than just creating some videos and putting them out there. First of all, if “putting them out there” means posting a video or two on YouTube, you’ve put a lot of effort towards something that...
