After watching this latest commercial performance from Ryan Reynolds, I can only say this would fall under the “Ads I wish I had written” category.
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Media strategy
Making Every Media Buying Dollar Count | Videomarketingworks tip
As businesses all try and make sense of marketing in a pandemic, here are some basics to keep in mind for your media spend when you’re dealing with a very small budget. With so much uncertainty, every dollar counts. These are general rules of thumb and relate to TV...
3 mistakes you should never make in a media interview
To say these are turbulent times would be a gross understatement. Today we're all facing generational challenges that are trying the very fibre of our being; not just in hospital settings around the globe, but in corporate cubicles, work-from-home offices, and...
Facebook will be just fine
To say that Facebook is in a wee bit of a trouble this week is an understatement. Facebook was unknowingly complicit in data harvesting with Cambridge Analytica. Is this serious? You bet your broadband it is. Will this be the end of Facebook? Definitely not. Let's...
Kudos to the Design Agency for TokyoSmoke
What do you do when you're the ad agency assigned to promote a hip new coffee house that is just a bit out of the way. To be more precise, it's up and out of the way. Coffee chain TokyoSmoke opened their 3rd Toronto location in the rapidly hipsterizing neighbourhood...
wordpress cms works for all size companies
A CMS (content management system) website has become an essential tool in a company's ongoing marketing initiatives. Google feeds off and promotes companies and URL's that upload a nonstop supply of quality content. Because of the enormous popularity of Wordpress...
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Making Every Media Buying Dollar Count | Videomarketingworks tip
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3 mistakes you should never make in a media interview
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About the author
Tim McLarty is creative director at Ontrack Communications in Toronto. He’s a podcaster, and his background includes 9 years as professor of media creation at Humber College and 17 years as a broadcaster across Canada. Ontrack is a media studio creating video, motion graphics, audio and podcast content. In his spare time he makes short films and travels to any country that will have him.