by Tim McLarty | Dec 13, 2016 | Branding, Content Marketing, Social Media
We travelled around Toronto over the last month filming holiday moments as the season got under way. Look for the country’s tallest Christmas tree, Christmas markets, haunted holiday houses high atop the city, Santa’s crashing into shopping lanes and much...
by Tim McLarty | Nov 30, 2016 | Branding, Broadcast Design, Content Marketing, Design, Explainer video, Social Media, Video marketing, YouTube marketing
Explainer videos are a highly effective way to communicate the top level sell points of a product or service. They’re most effective in explaining complex processes and software. But one of the criticisms of an animated explainer video has been... by Tim McLarty | Oct 17, 2016 | Broadcast Design, Content Marketing, Design, Industry News, Media strategy, SEO, Social Media
A CMS (content management system) website has become an essential tool in a company’s ongoing marketing initiatives. Google feeds off and promotes companies and URL’s that upload a nonstop supply of quality content. Because of the enormous popularity of...
by Tim McLarty | Jun 6, 2016 | Broadcast Design, Content Marketing, Video marketing, YouTube marketing
We talk alot about DIY videography these days. The new Iphone 6 and 6s cameras are quite remarkable. But at the end of the day, they are not professional cameras. Why? Sensor size. The larger the sensor, the more data and detail is captured. Here’s an... by Tim McLarty | May 19, 2016 | Branding, Creative, Industry News, Video marketing
Yesterday I took part in a webinar from Centro. Part of the discussion talked about “good bots”…technology robots that aim to please. I’m not sure a robot exists that will ever take the place of human interaction; especially after 4 minutes of...
