Yesterday I took part in a webinar from Centro. Part of the discussion talked about "good bots"...technology robots that aim to please. I'm not sure a robot exists that will ever take the place of human interaction; especially after 4 minutes of cat and mouse with...
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Knowledge is power
building a trust strategy with video marketing
When you talk about video marketing, it's a lot more than just creating some videos and putting them out there. First of all, if "putting them out there" means posting a video or two on YouTube, you've put a lot of effort towards something that will give back minimal...
Responsive Video Test
A Video Program Choosing the type of video to produce is the single most important decision in building out your digital marketing program. Most companies require pinpoint accuracy in all spend decisions. We review your major competitors, and then help you...
Choose the right type of video for your business category & objectives
A Video Program Choosing the type of video to produce is the single most important decision in building out your digital marketing program. Most companies require pinpoint accuracy in all spend decisions. We review your major competitors, and then help you...
Facebook and Television create a unified video strategy
We talk a lot about the death of television with digital mediums like Facebook driving a stake into its heart. But the reality is, TV is still alive and well. Having said that, any sophisticated media buyer will tell you, successful video buying strategy means...
Producing your video in 4K – is it worth it?
Should you seriously consider producing in 4K? Absolutely. It's not as onerous as you might think. And although we are a video & web boutique that happens to shoot in both HD and 4K, we're not saying this just to boost our bottom line. So how much better is...
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About the author
Tim McLarty is creative director at Ontrack Communications in Toronto. He’s a podcaster, and his background includes 9 years as professor of media creation at Humber College and 17 years as a broadcaster across Canada. Ontrack is a media studio creating video, motion graphics, audio and podcast content. In his spare time he makes short films and travels to any country that will have him.