Hard to believe another year has flown by again. But it definitely wasn't a boring year by any stretch. The drama started from the Whitehouse from the very beginning of the year. The Russian investigations, fake news, and a constant barrage of representatives being...
Creative
Kudos to the Design Agency for TokyoSmoke
What do you do when you're the ad agency assigned to promote a hip new coffee house that is just a bit out of the way. To be more precise, it's up and out of the way. Coffee chain TokyoSmoke opened their 3rd Toronto location in the rapidly hipsterizing neighbourhood...
Is there such a thing as a good bot?
Yesterday I took part in a webinar from Centro. Part of the discussion talked about "good bots"...technology robots that aim to please. I'm not sure a robot exists that will ever take the place of human interaction; especially after 4 minutes of cat and mouse with...
Choose the right type of video for your business category & objectives
A Video Program Choosing the type of video to produce is the single most important decision in building out your digital marketing program. Most companies require pinpoint accuracy in all spend decisions. We review your major competitors, and then help you...
Facebook and Television create a unified video strategy
We talk a lot about the death of television with digital mediums like Facebook driving a stake into its heart. But the reality is, TV is still alive and well. Having said that, any sophisticated media buyer will tell you, successful video buying strategy means...
Producing your video in 4K – is it worth it?
Should you seriously consider producing in 4K? Absolutely. It's not as onerous as you might think. And although we are a video & web boutique that happens to shoot in both HD and 4K, we're not saying this just to boost our bottom line. So how much better is...
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Happy Holidays from Ontrack Communications
Another year has flown by. We wish you and yours the happiest of holiday seasons. Our little...
About the author
Tim McLarty is creative director at Ontrack Communications in Toronto. He’s a podcaster, and his background includes 9 years as professor of media creation at Humber College and 17 years as a broadcaster across Canada. Ontrack is a media studio creating video, motion graphics, audio and podcast content. In his spare time he makes short films and travels to any country that will have him.