Is there such a thing as a good bot?
Yesterday I took part in a webinar from Centro. Part of the discussion talked about "good bots"...technology robots that aim to please. I'm not sure a robot exists that will ever take the place of human interaction; especially after 4 minutes of cat and mouse with...
building a trust strategy with video marketing
When you talk about video marketing, it's a lot more than just creating some videos and putting them out there. First of all, if "putting them out there" means posting a video or two on YouTube, you've put a lot of effort towards something that will give back minimal...
Responsive Video Test
A Video Program Choosing the type of video to produce is the single most important decision in building out your digital marketing program. Most companies require pinpoint accuracy in all spend decisions. We review your major competitors, and then help you...
Choose the right type of video for your business category & objectives
A Video Program Choosing the type of video to produce is the single most important decision in building out your digital marketing program. Most companies require pinpoint accuracy in all spend decisions. We review your major competitors, and then help you...
Facebook and Television create a unified video strategy
We talk a lot about the death of television with digital mediums like Facebook driving a stake into its heart. But the reality is, TV is still alive and well. Having said that, any sophisticated media buyer will tell you, successful video buying strategy means...
Producing your video in 4K – is it worth it?
Should you seriously consider producing in 4K? Absolutely. It's not as onerous as you might think. And although we are a video & web boutique that happens to shoot in both HD and 4K, we're not saying this just to boost our bottom line. So how much better is...
Jeff Goldblum brings a unique quirk to any brand – Creative Excellence Fridays
As we prepare for the onslaught of holiday ads, the new crop of commercials from Jeff Goldblum are a welcome treat. Jeff Goldblum is quirky. Offbeat. He can stare into a camera lens and wink and you're along for the ride. That's a unique quality that Madison Ave...
Streaming radio stations – everything you need to know
Since I first opened a live microphone and squawked out a pubescent peep in 1980, a lot has changed in the radio industry. Radio still exists. But it's a far cry from the screeching sounds radios made when tuning up and down the analog dial. Today we're surrounded...
Commercials you won’t click out of – Creative Excellence Fridays
In the old days you didn't click out of a commercial. You simply got up, walked into the kitchen and made a sandwich. When you came back the ads were done and Lee Majors was ready to save the world for a paltry 6 million dollars. Fast forward to 2015. The majority of...
Madmen look back
For my money, Madmen is one of the greatest dramas to ever rear its head on television. Unlike Seinfeld, which was "a show about nothing", this was a show about well thought out characters who took their various dysfunctional backstories and made their way through an...
Google combines creativity and tech with Abbey Road Interactive tour
Abbey Road is called the mecca of music by many. The Beatles made it legendary but the list of other recorded artists dates back to 1931. Pink Floyd, the Hollies, Lady Gaga, Radiohead to name a few. Fans of music, and rock music especially mark their bucket list to...
Can machismo sell anything – even incontinence? Creative Excellence Fridays
Never underestimate the size of a man's machismo. Yes, in spite of a man's shortcomings in "other" areas, his machismo stays in tact. And like the fictional leprechaun or unicorn, a man's machismo is generally much larger than the sum of its' parts. So when Abbott...