We talk alot about DIY videography these days. The new Iphone 6 and 6s cameras are quite remarkable. But at the end of the day, they are not professional cameras. Why? Sensor size. The larger the sensor, the more data and detail is captured. Here's an article...
When you talk about video marketing, it's a lot more than just creating some videos and putting them out there. First of all, if "putting them out there" means posting a video or two on YouTube, you've put a lot of effort towards something that will give back minimal...
A Video Program Choosing the type of video to produce is the single most important decision in building out your digital marketing program. Most companies require pinpoint accuracy in all spend decisions. We review your major competitors, and then help you...
Should you seriously consider producing in 4K? Absolutely. It's not as onerous as you might think. And although we are a video & web boutique that happens to shoot in both HD and 4K, we're not saying this just to boost our bottom line. So how much better is...
As we prepare for the onslaught of holiday ads, the new crop of commercials from Jeff Goldblum are a welcome treat. Jeff Goldblum is quirky. Offbeat. He can stare into a camera lens and wink and you're along for the ride. That's a unique quality that Madison Ave...
Since I first opened a live microphone and squawked out a pubescent peep in 1980, a lot has changed in the radio industry. Radio still exists. But it's a far cry from the screeching sounds radios made when tuning up and down the analog dial. Today we're surrounded...
I've had the pleasure of working with Redseal Creative for a few years now. Creative Director Pete Gilboy brings...
Explainer videos are a highly effective way to communicate the top level sell points of a product or service....
A CMS (content management system) website has become an essential tool in a company's ongoing marketing initiatives....
Tim McLarty is creative director at Ontrack Communications in Toronto. He’s a podcaster, and his background includes 9 years as professor of media creation at Humber College and 17 years as a broadcaster across Canada. Ontrack is a media studio creating video, motion graphics, audio and podcast content. In his spare time he makes short films and travels to any country that will have him.