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3 mistakes you should never make in a media interview

3 mistakes you should never make in a media interview

by Tim McLarty | Mar 30, 2020 | Branding, Media strategy, Social Media

To say these are turbulent times would be a gross understatement.  Today we're all facing generational challenges that are trying the very fibre of our being; not just in hospital settings around the globe, but in corporate cubicles, work-from-home offices, and...

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Podcasting at RadioRadio

Podcasting at RadioRadio

by Tim McLarty | Jun 19, 2019 | Creative, Podcasting, Social Media

It's been on the tip of millions of tongues for a long while now.   Podcasting.   It's the new broadcasting for the people. And RadioRadio studio is pleased to offer a professional solution to take your podcasts out of the basement and out to the...

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New television creative from IBEW353

New television creative from IBEW353

by Tim McLarty | Apr 29, 2019 | Branding, Broadcast Design, Design

I've had the pleasure of working with Redseal Creative for a few years now.  Creative Director Pete Gilboy brings so much experience and talent to every project and he, Dee and Doug are such a joy to work with. Here is the latest commercial Pete wrote and art...

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Happy Holidays from Ontrack Communications

Happy Holidays from Ontrack Communications

by Tim McLarty | Dec 24, 2018 | Branding, Content Marketing, Creative, Creative Excellence Fridays, Design, Social Media, Video marketing

Another year has flown by.  We wish you and yours the happiest of holiday seasons.    Our little animator elves toiled hard in the month of December to create our 20 second fun video greeting.  Enjoy.  And all the best for the new year!

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Welcome to our new website

by Tim McLarty | Sep 19, 2018 | Uncategorised

We are about to make beautiful things happen in video. After all, video is life, captured for eternity. So why not make it memorable. That's OntrackCommunications.

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Facebook will be just fine

by Tim McLarty | Mar 28, 2018 | Branding, Media strategy, Social Media

To say that Facebook is in a wee bit of a trouble this week is an understatement.   Facebook was unknowingly complicit in data harvesting with Cambridge Analytica.  Is this serious? You bet your broadband it is. Will this be the end of Facebook?  Definitely not. Let's...

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Happy Holidays from Ontrack Communications

by Tim McLarty | Dec 18, 2017 | Branding, Content Marketing, Creative, Industry News

Hard to believe another year has flown by again.  But it definitely wasn't a boring year by any stretch.  The drama started from the Whitehouse from the very beginning of the year.  The Russian investigations, fake news, and a constant barrage of representatives being...

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Kudos to the Design Agency for TokyoSmoke

by Tim McLarty | Dec 1, 2017 | Branding, Creative, Design, Industry News, Media strategy

What do you do when you're the ad agency assigned to promote a hip new coffee house that is just a bit out of the way.  To be more precise, it's up and out of the way.  Coffee chain TokyoSmoke opened their 3rd Toronto location in the rapidly hipsterizing neighbourhood...

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Our 12 days of Toronto Holiday Moments – Day 1 – Scriveners Square

by Tim McLarty | Dec 13, 2016 | Branding, Content Marketing, Social Media

We travelled around Toronto over the last month filming holiday moments as the season got under way. Look for the country's tallest Christmas tree, Christmas markets, haunted holiday houses high atop the city, Santa's crashing into shopping lanes and much more. For...

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Explainer videos plus live action video -the best of both worlds

Explainer videos plus live action video -the best of both worlds

by Tim McLarty | Nov 30, 2016 | Branding, Broadcast Design, Content Marketing, Design, Explainer video, Social Media, Video marketing, YouTube marketing

Explainer videos are a highly effective way to communicate  the top level sell points of a product or service.  They're most effective in explaining complex processes and software.  But one of the criticisms of an animated explainer video has been the...

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wordpress cms works for all size companies

by Tim McLarty | Oct 17, 2016 | Broadcast Design, Content Marketing, Design, Industry News, Media strategy, SEO, Social Media

A CMS (content management system) website has become an essential tool in a company's ongoing marketing initiatives.  Google feeds off and promotes companies and URL's that upload a nonstop supply of quality content.   Because of the enormous popularity of Wordpress...

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How important is the camera sensor size?  Very.

How important is the camera sensor size? Very.

by Tim McLarty | Jun 6, 2016 | Broadcast Design, Content Marketing, Video marketing, YouTube marketing

We talk alot about DIY videography these days.  The new Iphone 6 and 6s cameras are quite remarkable.  But at the end of the day, they are not professional cameras.  Why? Sensor size.  The larger the sensor, the more data and detail is captured.  Here's an article...

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